Business Overview Example In Business Plan


With so much business happening online, it’s no wonder that many businesses struggle to get the word out about their offerings. And with so many different marketing strategies, it can be tough to know which one is right for your business. That’s why we’ve put together this business overview example in business plan, which outlines the different ways that you can market your company. From online marketing to PR and more, this document provides a comprehensive overview of how you can reach your target audience. Use it as a guide as you develop your marketing strategy for 2019 and beyond.

This blog article provides an overview of a small business. The following is a brief description of the business, its products and services, and the competitive environment in which it operates.

The business is a small retail business that sells eyewear. It offers a wide range of frames to choose from, as well as lens treatments such as anti-fog and UV protection. The company’s main competitors are large chain stores that offer similar products and services at lower prices.

The company has been in operation for five years and has gradually grown its customer base. In terms of sales, it is doing well but faces competition from other local retailers as well as online retailers. In addition, the eyewear market is saturated with brands so the company will need to continue innovating to remain competitive.

Overall, the business is doing well but there are several challenges that it will need to address if it wants to grow further including increasing sales volume and expanding into new markets.

What is a business overview?

A business overview is a section of a business plan that provides an overview of the company and its operations. This section should include information about the company’s history, products or services, target market, competitive environment, financial condition, and management team.

A business overview is a concise description of your business, including its mission and goals, products and services, competitive landscape, financial information, and management philosophy. It’s an essential part of any business plan.

Your business overview should be written in a clear and concise style that readers can understand. You’ll want to include:

-Your company’s name and logo
-Your company’s history (how long it has been in existence, what types of businesses it has operated before)
-A description of your company’s products or services
-A brief overview of your competitive environment (the market you’re targeting, how big the market is, who your major competitors are)
-An outline of your financial situation (current assets, current liabilities, projected income and expenses)
-A statement of management philosophy (what values do you uphold as a business owner)

How to create a business overview in business plan

Every business owner should create an overview of their company in a business plan. The purpose of this document is to provide an overview of your company and its operations, as well as to outline your strategies for growth and profitability.

When creating your business overview, be sure to include:
-Your company’s history and why it is unique
-How much revenue your company generated in the past, and what you expect it to generate in the future
-A description of your company’s product or service offerings
-A list of customers, competitors, and distributorships
-A SWOT analysis (strengths, weaknesses, opportunities, and threats)
-An overview of your financial situation (including current assets and liabilities)
-A projection of how long it will take you to achieve profitability

Creating and maintaining a business overview in a business plan can help you to:

1. Define your business goals and objectives.

2. Establish how you plan to achieve these goals.

3. Estimate how much money and resources you will need to achieve them, as well as when you expect to be profitable.

4. Show how your proposed business strategy fits into the larger context of your industry or market.

5. Describe the customer base you plan to target and how you plan to reach them.

Types of businesses and their associated business overviews

There are many types of businesses, and each has its own unique business overview. Below is an example of a general business overview for a restaurant. This overview explains the company’s mission, goals, operations, competitive landscape, and strategies.

A typical restaurant business overview might include:
-Mission: The restaurant aims to provide excellent food and service at a fair price while creating a welcoming environment for its patrons.
-Goals: The restaurant wants to increase sales and profitability by providing high-quality food and service while maintaining customer loyalty.
-Operations: The restaurant will open early in the morning and close late at night to accommodate busy schedules. It employs a wait staff to take orders and deliver food, cooks to create meals from scratch, and hosts to provide hospitality.
-Competitive Landscape: The restaurant will face competition from both fast food restaurants and sit-down restaurants. It will need to keep prices low while offering good quality food if it wants to remain competitive.
-Strategies: The restaurant will focus on marketing its brand name, developing new menu items, increasing sales through online advertising, and conducting special events.


In this business overview example, you will learn what a typical business plan looks like and how it can be used to help your business succeed. In addition, you will also find out about the different sections of a business plan, what needs to be included in each one, and why they are so important. By taking the time to read and understand a business plan, you can ensure that your company is headed in the right direction and that you have all of the resources necessary to achieve profitability.

A business overview can be a great tool to help you outline your company’s vision and mission, as well as its goals and objectives. It is also important to include information about your company’s current state, where it stands today, and how you plan on bringing about the changes that you desire. By taking the time to develop a business overview, you will put yourself in a much better position to sell your idea to potential investors or clients. Thanks for reading!

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