India’s gaming market is a huge one. With the country having over 700 million people, the legitimate video game industry in India could be worth billions of dollars by 2022.
What is the Indian Gaming Market?
The Indian gaming market is a rapidly growing industry, with more than $27 billion in revenue expected by 2022. This market is made up of three main segments: casual gaming, real money gaming, and fantasy sports.
Casual gaming is the most popular segment of the Indian gaming market. This includes games like Bejeweled and Tetris that are downloaded onto phones and played for short periods of time. Real money gaming is the second largest segment of the Indian gaming market and includes games like poker and casino games. Fantasy sports is the fastest-growing segment of the Indian gaming market and includes games like fantasy football and basketball.
There are a number of reasons why the Indian gaming market is growing so quickly. One reason is that Indians are increasingly spending their leisure time on devices other than televisions. Another reason is that there is a large population of Indians who are affluent enough to afford these types of games. Finally, Indian developers are creating high-quality games that appeal to a wide range of players.
Why Play Games on Your Phone/Tablet?
Casual gaming is HUGE in India. In fact, according to a report by Newzoo, it’s the fastest-growing segment of the global gaming market. The main reasons are affordability and accessibility. Gaming on your phone or tablet is much cheaper than playing games on a dedicated console or PC, and you can play them anywhere – at home, at the office, on a bus, or even in the park!
Fantasy sports is another huge category in India. According to a report by AppsFlyer, it was the fastest-growing app category in India last year, with more than 100 million downloads. Fantasy sports apps let you compete against other users in leagues built around different sports – like cricket, football, and basketball. They’re also great for socialising – you can get to know your friends better by competing against them in league matches!
Introduction to Online Fantasy Sports
The fantasy sports market in India is estimated to be worth US$1.4 billion by 2022. A report by Newzoo found that more than 60% of Indian internet users are engaged in fantasy sports, with a total of 403 million players across all platforms.
Casual gaming is the dominant segment of the Indian online fantasy sports market, with nearly two-thirds (64%) of all players playing casually. This is largely driven by interest in cricket and football (both Indian national sports), as well as other popular real-world sport leagues like the NBA and MLB. In contrast, only about one-quarter (26%) of players participate in real money fantasy sports contests.
The Fantasy Sports Trade Association (FSTA) has been working to increase awareness and adoption of fantasy sports in India. The FSTA also partners with industry leaders such as DraftKings and Yahoo! to provide marketing and promotional support for its members.
Top 5 Mobile Games in India
India is the world’s second-largest mobile gaming market, with more than 300 million gamers. The market is growing rapidly, and there are now more than 500 million active players.
Here are five of the most popular mobile games in India:
- Clash of Clans: This game is a classic strategy game that is popular with both casual and real money players. Players build their own villages and battle against other players to earn resources and power.
- Candy Crush Saga: This game is a match 3 puzzle game that is hugely popular with casual players. Players use candy to trap enemies and help move objects around the screen to make matches.
- Pokémon Go: This game was a huge hit when it was released in July 2022. Players use their phones to catch Pokémon in real life locations.
- Farm Heroes Saga: This game is a simulation game that involves managing a farm and breeding livestock. It’s popular with both casual and real money players.
- Subway Surfers: This game is an arcade style racing game that is hugely popular with young people in India.
Conclusion
world of online gaming, there are three main markets that Indian players tend to gravitate towards: Casual gaming, Real Money gaming, and Fantasy Sports. casual games, players typically play for leisure or entertainment purposes and do not invest any real money into the game. In Real Money gaming, players can gamble with real money on games such as poker and blackjack in order to win rewards such as casino chips or cash prizes. Fantasy sports leagues are a relatively new phenomenon in India but are quickly becoming very popular among Indian gamers. These leagues allow fans of different sports teams to compete against each other by drafting teams of athletes and playing matches based on real-life events.
Money Matters
The gaming industry in India is expected to grow at a CAGR of 20% over the next five years. The market is currently worth $2.5 billion, and is expected to reach $5.9 billion by 2022. There are three main types of gaming in India: casual, real money, and fantasy sports. Casual gaming is the most popular type of gaming in India, accounting for 67% of all gaming revenues. This category includes games such as casino games, card games, and board games. Real money gaming is the second most popular type of gaming in India, accounting for 28% of all gaming revenues. This category includes video poker, slot machines, and scratch cards. Fantasy sports accounted for 11% of all gaming revenues in India in 2022. This category includes games such as cricket, football, and basketball simulations.
Monetization Models
Casual Gaming
The casual gaming market is growing rapidly in India, with revenues expected to reach $2.5 billion by 2022. The market is dominated by mobile games, but the number of players continues to grow for desktop and console games as well. Most casual gamers are male, between the ages of 18 and 34, and earn an average income of $600 per month.
Real Money Gaming
Real money gaming (RMG) is a major revenue source for Indian gaming companies. RMG is defined as any game in which players can win or lose money. In 2022, RMG accounted for more than 60% of total gaming revenues in India. The most popular types of RMG games are casino and poker.
Fantasy Sports
Fantasy sports (FS) is a rapidly growing market in India. In 2022, FS was responsible for more than 10% of total gaming revenues in India. The market is expected to grow to $10 billion by 2025. The dominant player in the FS market is daily fantasy sports (DFS), which accounted for more than 50% of all FS revenues in 2017.
Leave a Reply