Online businesses are booming.
Over the past several years, millions of online-exclusive businesses have launched so that they can experience the benefits of selling products and services online. There are over 2.64 billion digital buyers to tap into, so this makes perfect sense.
Like with anything else, though, you can’t turn your online business into an overnight success. There are many different variables that’ll determine the success of your online business — and this guide is here to help you out with them.
If you’re online business is currently stagnant or can’t get off the ground, the following five tips can truly transform your business for the better.
1. Grow Your Website Traffic
Website traffic is key in 2023. The more customers that visit your website, the better. This is ultimately how you increase sales and maintain a healthy cash flow.
Growing your website traffic is much easier than it used to be. This is because you can outsource your SEO and link building to Click Intelligence. Through excellent SEO campaigns, you’ll quickly start to see a greater number of monthly website visitors, which is a one-way golden ticket to increased revenue.
You can also grow your website through methods like Google Ads. The ROI is great with Google Ads, as it’s a pay-per-click model — you only pay based on how many clicks your ads get.
2. Start Email Marketing Campaigns
Email marketing is one of the biggest online business trends right now. Almost every business, from small start-ups to big-time players like Apple, use email marketing. Why? So that they have a fast and reliable point of communication with their customers.
When a customer receives a marketing email, the open rate is 21.33%. Roughly, this means almost 1 out of every 4 customers you send an email to will open it.
Through your emails, you can:
- Promote new products
- Announce upcoming sales
- Direct customers to your website and app
Over the coming years, one of your main aims should be to build an email marketing list. You can collect customer emails through surveys, opt-in text messages, and even in-store when they make purchases.
3. Collaborate with Other Businesses
These days, it’s becoming increasingly common for online businesses to collaborate so that they can achieve shared objectives and tap into each other’s audiences. Usually, you can find businesses to collaborate with through local networking events and popular websites such as LinkedIn.
4. Use a Social Media Influencer
Depending on your current budget, you should be able to find a social media influencer that you can afford.
A social media influencer is an individual who’s popular on social media and has loyal followers that listen to their every word. The concept here is that you pay the influencer to promote your products or services and then receive new customers (the influencer’s followers) as a result.
If you’re on a tight marketing budget, you’ll likely need to start with one of the following types of influencers:
- Micro Influencer: 1000 – 100,000 followers
- Nano Influencer: Less than 1,000 followers
Nano influencers are very cost-effective — but make sure you choose one who has followers that match your target audience.
5. Hire a Lead Generation Agency
As an online business, leads are everything. Finding leads can be tough, though, which is why the best option is to hire a lead generation agency that can do the hard work for you. Make sure to shop around so that you can find an agency within your budget.